Axis My India forms an advisory board with industry experts Shashi Sinha and Vikram Sakhuja as members

January 18, 2022 2:35 p.m. STI

Bombay (Maharashtra) [India], Jan 18 (ANI/NewsSee): Axis My India, the country’s leading consumer data intelligence company, announced the formation of a pioneering advisory board, with advertising industry experts Shashi Sinha, CEO of IPG Mediabrands and Vikram Sakhuja, CEO of Madison Media Group join the Board of Directors.
Sakhuja would be chairman of the board.
The company has embarked on a bold mission to solve the problems of 25 million Indian homes and transform a billion lives, and the advisory board will serve as a guide to enable the success of these efforts.
With diversified offerings including but not limited to new-age advertising solutions, psephology and market research, Axis My India has a physical presence in around 700 of India’s 740 odd-numbered districts and can immediately mobilize engagement of more than 80 million Indian households. While this scale presents a plethora of opportunities, it also allows for an overview of socio-political developments in the country and their effects on business in real time.
The primary responsibility of the board would be to keep track of the big picture of the organization, anticipate challenges in the aspirational path, and suggest mitigating tools to avoid the same. Board members should also bring diversity of thought and action, and help broaden the company’s horizons to engage with constituencies and stakeholders outside of its conventional domain.
A key goal of the company’s long-term vision is to help develop an infrastructure that caters to India’s first-generation digital natives, as well as deconstructing the motivations and perceptions that define the functioning of the most populous and complex democracy in the world.
Taking over as Chairman of the Advisory Board, Vikram Sakhuja, Group CEO, Madison Media, said, “Axis My India has established itself over the years as the most accurate psephologist in India. encountered, in terms of leadership, team and process.As they now roll out more exciting products, they have the potential to not only provide authoritative information on Bharat and India, but also create a platform -shape for meaningful dialogue with consumers that can be invaluable to marketers and policy makers. It is a privilege for me to be able to participate in this journey as an external advisor.”
Giving an overview of why the board was formed, Shashi Sinha, CEO of IPG Mediabrands, said, “There is tremendous innovation and buzzing activity coming from the non-metros of India. India’s small towns and villages will propel its rise to economic power in the 21st century. I am privileged to be able to engage with Axis My India on its broader vision of empowering these communities and to be a part of this underpinning nation building exercise.
Commenting on the Board Initiation, Pradeep Gupta, CMD, Axis My India said, “Our company is certainly at an inflection point, as we seek to realize some landmark ideas – India’s first empowerment platform offline and online people focused on listening and making it easier to solve various problems of an everyday Indian, the country’s largest syndicated brand study, Consumer Trust Index, as well as an aggressive expansion into s engaging with all echelons of the industry with our superior data and research offerings. Shashi and Vikram and other advisory board members, with their deep understanding of India’s business landscape, will be invaluable as guides and mentors as we navigate the challenges of our trajectory towards rapid growth and disruption.”
Axis My India recently launched Consumer Trust Index (CTI), India’s largest syndicated consumer study measuring current product consumption and future purchase intentions across 40 categories with an annual sample size of over $1 million distributed in 737 districts. CTI’s All Media Measurement Module (AMMS) will capture media consumption habits across touchpoints – TV, print, OTT, digital, social media, daily used apps, radio, cinema, OOH. As part of CTI, brands will also be able to perform an analysis of the links between media and product consumption. EY is the process consultant for this study.
Axis My India is India’s leading consumer data intelligence consultancy that has revolutionized the field of election polling in the country with an accuracy rate of approximately 92% spread across 28 states and 8 territories of India. Union and 2 national elections. The company is present in over 737 districts and has reached 85 million Indian households.
It counts some of the largest Indian companies, state governments as well as the Union government in its customer base and offers a directory of research related services including consumer insights, product validation, market segmentation, on-the-ground brand activation, personalized media solutions and micro marketing. The company publishes an annual Consumer Confidence Index – split across 45 consumer and product categories, and 1 million respondents.
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