Crackle launches a whole new app experience on Roku devices
Crackle’s updated app experience now reaches over 85% of its total audience, delivering on its promise to provide the best ad-supported free video-on-demand experience to its viewers
NEW YORK, June 23, 2022 (GLOBE NEWSWIRE) — Crackle Plus, a Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) company and one of the largest operators of ad-supported video-on-demand (AVOD ) streaming services, today announced an update to the Crackle app on Roku devices. The streaming service has made drastic improvements to its Roku app, now offering a superior user experience as its audience watches thousands of hours of free, ad-supported content, including award-winning Crackle originals and exclusive programming. 85% of Crackle’s total audience is now discovering the new and improved user interface.
Improvements to the Crackle app environment on Roku devices include an all-new design throughout the app that will provide a more intuitive browsing experience for audiences. Some improvements include a new navigation menu that makes it easier for viewers to find their favorite TV shows and movies available for free on Crackle. For viewers who don’t know what to watch, the Crackle team has improved both the search capabilities and the catalog browsing experience to better combat scroll fatigue. Once a title has been chosen, users will watch their selection with an updated video player and easy to use controls.
“Our team is excited to launch this new version of the Crackle app on Roku devices which traditionally represent a large portion of our audience,” said Philippe Guelton, President of Crackle Plus. “We are now presenting our premium content offering in a completely redesigned and faster loading experience, which has proven to deliver higher user engagement and loyalty with each new release of the app.”
Recent Crackle Plus Releases Include The Exclusive Scripted Series The Nortonswhich stars Alexander Bertram and Rebel Wilson, Tia Mowery’s Comfort kitchenthe suspense thriller Blast, Inside the black box, hosted by Joe Morton and the award-winning BBC series sherlock, with Benedict Cumberbatch and Martin Freeman. They also recently announced the third season of the award-winning series Leaving Broke.
Crackle Plus apps and streaming channels are currently distributed through 70 US touchpoints on platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), game consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktop computers to Crackle.com, with previously announced plans to expand to over 90 touchpoints. Crackle is also available in approximately 500,000 Marriott Bonvoy hotel rooms.
ABOUT CHICKEN SOUP FOR SOUL ENTERTAINMENT
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) (the “Company”) operates video-on-demand (VOD) streaming services. The company owns Crackle Plus, which owns and operates a variety of ad-supported VOD streaming services, including Crackle, Chicken Soup for the Soul, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The Company also acquires and distributes video content through its subsidiaries Screen Media and 1091 Pictures and produces original video content through Chicken Soup for the Soul Television Group. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the popular book series and produces premium pet food under the Chicken Soup for the Soul brand.
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