Crackle launches a whole new app experience on Roku devices

Chicken Soup for Soul Entertainment, Inc.

Crackle’s updated app experience now reaches over 85% of its total audience, delivering on its promise to provide the best ad-supported free video-on-demand experience to its viewers

NEW YORK, June 23, 2022 (GLOBE NEWSWIRE) — Crackle Plus, a Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) company and one of the largest operators of ad-supported video-on-demand (AVOD ) streaming services, today announced an update to the Crackle app on Roku devices. The streaming service has made drastic improvements to its Roku app, now offering a superior user experience as its audience watches thousands of hours of free, ad-supported content, including award-winning Crackle originals and exclusive programming. 85% of Crackle’s total audience is now discovering the new and improved user interface.

Improvements to the Crackle app environment on Roku devices include an all-new design throughout the app that will provide a more intuitive browsing experience for audiences. Some improvements include a new navigation menu that makes it easier for viewers to find their favorite TV shows and movies available for free on Crackle. For viewers who don’t know what to watch, the Crackle team has improved both the search capabilities and the catalog browsing experience to better combat scroll fatigue. Once a title has been chosen, users will watch their selection with an updated video player and easy to use controls.

“Our team is excited to launch this new version of the Crackle app on Roku devices which traditionally represent a large portion of our audience,” said Philippe Guelton, President of Crackle Plus. “We are now presenting our premium content offering in a completely redesigned and faster loading experience, which has proven to deliver higher user engagement and loyalty with each new release of the app.”

Recent Crackle Plus Releases Include The Exclusive Scripted Series The Nortonswhich stars Alexander Bertram and Rebel Wilson, Tia Mowery’s Comfort kitchenthe suspense thriller Blast, Inside the black box, hosted by Joe Morton and the award-winning BBC series sherlock, with Benedict Cumberbatch and Martin Freeman. They also recently announced the third season of the award-winning series Leaving Broke.

Crackle Plus apps and streaming channels are currently distributed through 70 US touchpoints on platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), game consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktop computers to Crackle.com, with previously announced plans to expand to over 90 touchpoints. Crackle is also available in approximately 500,000 Marriott Bonvoy hotel rooms.

ABOUT CHICKEN SOUP FOR SOUL ENTERTAINMENT
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) (the “Company”) operates video-on-demand (VOD) streaming services. The company owns Crackle Plus, which owns and operates a variety of ad-supported VOD streaming services, including Crackle, Chicken Soup for the Soul, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The Company also acquires and distributes video content through its subsidiaries Screen Media and 1091 Pictures and produces original video content through Chicken Soup for the Soul Television Group. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the popular book series and produces premium pet food under the Chicken Soup for the Soul brand.

FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and management’s current expectations and are not predictions of actual performance. These assumptions involve a number of known and unknown risks and uncertainties, including, but not limited to, our primary strategy, our operating profit and margin, seasonality, liquidity, including operating cash, available funds and access to funding sources, free cash flow, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, the ability of the Company’s content offerings to gain market acceptance, the Company’s success in retaining or recruiting officers, key employees or directors, the ability to protect intellectual property, the ability to make strategic acquisitions, the ability to manage growth and integrate acquired businesses, the ability to pay dividends, regulatory or operational risks and the conditions general market conditions affecting demand for the Company’s services. For a more complete description of these and other risks and uncertainties, please see the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on March 31, 2022. , and the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2022, filed with the SEC on May 11, 2022. On May 10, 2022, the Company entered into a merger agreement to acquire Redbox Entertainment, Inc. We refer you to the presentation filed as Exhibit 99.2 under cover of a current report on Form 8-K filed by the company with the SEC on May 22, 2022 for information regarding the proposed business acquisition transaction . If the proposed business acquisition is completed, in addition to the risks noted above, we also face the risks detailed in Redbox’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021. If the If any of these risks materialize or if our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. These forward-looking statements speak only as of the date hereof and the Company expressly disclaims any obligation or undertaking to publicly release any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations. in this regard or any change in the events, conditions or circumstances on which any statement is based.

INVESTOR RELATIONS
Taylor Krafchik
Ellipse
csse@ellipsisir.com
(646) 776-0886

MEDIA CONTACT
Kate Barrette
RooneyPartners LLC
kbarrette@rooneypartners.com
(212) 223-0561

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