Madison Media Alpha Integrated Media Bags AOR by Godrej & Boyce : Best Media Info

Madison Media Alpha, a unit of Madison World, won Godrej & Boyce’s Integrated Media AOR. The account was won in a multi-agency pitch and the agency will manage the full spectrum of media including TV, print, social media, digital, performance marketing, OOH and activations.

Godrej & Boyce Manufacturing Co. was established in 1897 by Ardeshir Godrej. Since its inception, the company has played a pioneering and crucial role in India’s economic growth and created lasting value for all its stakeholders through its products and services across ten industries. Since its inception, the company has launched new and innovative products and has consistently contributed to the country’s self-reliance journey. G&B is a highly diversified company operating in no less than 10 industries and 14 businesses ranging from critical industries like aerospace, defence, clean energy, rail and automotive to a range of consumer products. The company offers a range of modern furniture under the Interio brand, household appliances, such as washing machines, refrigerators, microwaves, air conditioners, security systems, safes, CCTV cameras, locks and now also digital locks.

Mehernosh Pithawalla, Senior Vice President and Head – Brand and Strategic Insights, Godrej & Boyce, said, “Madison World has been an industry leader in communications for several years now. During the pitch, we observed a lot synergies, brand resonance, and a strong intention from the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to improve business metrics and propel brand growth.”

Sam Balsara, President of Madison World, said: “My association with Godrej dates back to 1985, even before Madison was founded and I am delighted that Madison World won this case in a competitive pitch and that G&B found our expertise and our capabilities a cut above the rest and handed us the media AOR from this highly respected company. We look forward to growing their brands through our innovative and Client First approach.

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