On Retail: The Shopping Season Shifts Into High Speed ​​Across The Madison Area | Economic news

A mural by Madison author and illustrator Kevin Henkes helps put Monroe Street in a festive mood. The holiday shopping season is intensifying this week and will include Small Business Saturday, an event designed to encourage shoppers to visit local entrepreneurs and their stores.


Christmas decorations have been on the shelves and shelves at places like Menards, Target, and Costco for weeks.

Toyland opened in Farm & Fleet stores on October 23, and some Christmas tree farms in the state opened on November 1.

But with Thanksgiving days away, that means the holiday shopping season is about to step up a gear with a flurry of events designed to draw shoppers to city centers, shopping districts and malls. .

Events include tree lighting, tours with Santa Claus, music, food and refreshments, and special sales.

Overall vacation spending is expected to increase 5% from 2020, but at 62% of online spending, according to a Deloitte survey of consumers and retail executives.

However, more people are expected to venture into physical stores as health and safety anxiety related to COVID-19 diminishes. The survey found that 40% of consumers are anxious about in-person purchases, up from 51% in 2020.

Holiday shopping

State Street will host a number of events this holiday season. Among them are Christmas trees promoting local associations. The Madison Reading Project has this display which includes free children’s books.


Buyers may also be more active at the start of the season, as 75% are concerned about inventory shortages, especially for electronics, accessories, toys and hobbies. But regardless of when they shop, 68% expect to feel the impacts of inflation, increased demand and shipping issues and expect to pay higher prices this season.

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