Southern Cross launches new road safety message on behalf of New Zealand pets

New Zealand has long been a nation of pet lovers and this year Southern Cross Pet Insurance (Southern Cross) is embarking on a new campaign – Live your pet life – to help keep our furry family members safer and healthier for longer.

The first step of Live your pet life focuses on improving the safety of pets around the roads. In a New Zealand first, special display boards will go live across New Zealand that can detect and display the speed of passing vehicles (on average every 10 minutes). Billboards will praise drivers for keeping to the speed limit or, if necessary, will implore drivers to slow down for the sake of the animals in the area. The 28 billboard sites (10 of which have dynamic speed tracking capability) are spread across Auckland, as well as Hamilton, Tauranga, Wellington and Christchurch.

Nikita Julie is a pet owner who knows all the dangers when pets and roads collide.

His family’s dog, Tytan, a Staffordshire Bull Terrier, was hit by a car near their home in Auckland last year, leaving him with serious leg injuries that required major surgery.

Julie says the driver who hit her dog was devastated by the accident, while she and her family were devastated when they found out their dog had been so seriously injured.

“Tytan is a member of our family and we wanted to do whatever it took to get him back on his feet,” she said. “He had a long recovery process, but luckily he is back to normal now.”

Julie supports Southern Cross’ Live Your Pet Life campaign because she believes everyone can do more to keep pets safe and wants other families and their pets to avoid experiences like hers and Tytan’s.

With this campaign, Southern Cross is on a mission to increase the average life expectancy of cats and dogs, as well as highlight ways owners can ensure the well-being of their pets.

Southern Cross Pet Insurance managing director Anthony McPhail says the trauma of pets injured by vehicles can be experienced anytime, anywhere, nationwide.

“We know how much so many Kiwis feel about their cats and dogs, so we want to do everything we can to help these animals live their best lives for longer,” he said.

“We want to help drivers be more aware of their surroundings and keep an eye on their speed. Pet owners can also play their part in ensuring that their pets are safe while on the roads.

“Of course, should the worst happen again and our customers find themselves in a situation where their pet has been injured by a vehicle, they can rest assured that we will make the insurance claim process as easy as possible so that they can focus on what’s most important – their pet’s recovery.

Look for other road safety initiatives for pets in the coming months as part of Southern Cross’ Live your pet life

Southern Cross Pet Insurance – the most expensive car claims of 2021

  • A Ragdoll cat has had surgery to remove an eye and treat a fractured hind leg. Claim amount paid: $14,588.56.
  • A Staffordshire Bull Terrier Cross needed surgery for a fractured front leg and fractured teeth. Amount of claim paid: $10,000.
  • A Border Collie Cross was treated for a dislocated hip and knee, and an injured tail and bladder. Amount of claim paid: $7,475.
  • A Bengal cat suffered broken pelvis and tail and required surgery. Amount of claim paid: $5,000.
  • A Golden Retriever Cross needed emergency treatment for multiple wounds and injuries, including a fractured left leg. Amount of claim paid: $5,000.

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